Target Bleach, New Label, different concentration????

Jun 9, 2014
78
Charlotte, NC
I usually get my bleach from Target, their labels have always specified the ingredients as 8.25% for the "concentrated bleach". Just recently, they came out with a new label that does not specify the ingredients. the label has changed a little, it's still marked as "concentrated bleach" but added 'protects and keeps fabrics white longer' on the label, with No ingredients section. They are selling it in the same spot on the shelves as the original (i found a few old bottles mixed in) and using the same pricing as the original. If you look it up on their site @ https://www.target.com/p/bleach-concentrated-unscented-121-oz-up-up-153/-/A-14710718, it shows the old bottle that specifies the ingredients but in the description it is using the new UPC for the bottle that does not list the ingredients (they both have 2 different UPC's now). Do you the new bottle is still the 8.25% concentration?? Any way to test?? again, i buy from here all the time and would hate to have to switch to a different store due to the price and inconvenience. thanks in advance!!
 

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even though it doesn't state it on the bottle any longer?? I'm just a little nervous about it since I'm about to buy a butt-load of it..I'd hate for it to be a lesser strength, but I guess I have to trust its just a simple label change and not product.
 
Don't buy too much at once - bleach degrades into salty water over time. Buying a whole bunch months in advance is a recipe for wasting money. :)

That said, I think you should be good. They shouldn't be able to lie about that on the label data, since it's important chemical safety information. You could always buy a bottle and see if a measured addition to your water results in the FC increase you expect (measure before, add enough to reach a certain target FC, then measure aftwards and see if you're near that FC - may not be exact but shouldn't be way off if you know your pool volume well).
 
I'm late to this conversation, but I had the same question. I ordered 24 bottles online (free shipping), I ordered the regular concentrated stuff that I always get, and the "Fabric Protection" stuff was shipped to me instead. I returned all 24 bottles because the label had no information about what was actually inside. Ugh.
 
I'm late to this conversation, but I had the same question. I ordered 24 bottles online (free shipping), I ordered the regular concentrated stuff that I always get, and the "Fabric Protection" stuff was shipped to me instead. I returned all 24 bottles because the label had no information about what was actually inside. Ugh.
We have since discovered that the "Fabric Protection" is essentially the same stuff as Cloromax and you were right to return it. You don't want that stuff in your pool. We are still trying to figure out how to adjust the recommendations here, but you want pure bleach. If you have trouble finding pure bleach in the laundry aisle then you will want to find pool chlorine, which will be pure 10% or 12.5% sodium hypochlorite.
 
I noticed this week at three different places Stop & Shop Walmart and some other place. All brands of bleaches that are marked concentrated are only 6% sodium hypochlorite. Concentrated bleach should be at least 8.25% the concentrated Great Value brand I used to get at Walmart last year for 8.25% is no longer available now they have another one under the Great Value Flagship name that says concentrated but it's only 6%. Why are all manufacturers changing their concentration I can't find 8 .25% anymore. As for Pool Essentials pool chlorine which is 10% my Walmart has been sold out so I have to find another one.
 
I’ve also noticed that the generic bleach ive been getting has changed labels and the new ones say 6% instead of the 8.25%. I didnt realize it until I got home and I had one of each. Been going through the bottles and selecting the ones that are 8.25%. I’m sure it’s only a matter of time before they are all 6%.
 

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It is the typical shell game ... shrink product size while keeping the same price.

Remember 3-4 years ago where all the bleach was 6% in 182oz bottles? That was 10.92 oz of chlorine.
Then it changed to 8.25% in 121oz bottles ... which is 9.98 oz of chlorine. Did the price drop 9% since you got less chlorine? Nope. But, their shipping costs did because the bottles were smaller.
Now it is back to 6% but still the 121oz bottles ... which is 7.26 oz of chlorine. Did the price drop 27%? Nope. But, the manufacturing process did since it is less chlorine.

So now, we are all paying the same amount of $ for a bottle of bleach that has 33% less chlorine in it than it did 3-4 years ago. :kim: :roll:
 
Yeah but this just isn't limited to one manufacturer I'm seeing that multiple manufacturers are doing it Target Stop & Shop Clorox Great Value Walmart. What is going on and how can they falsely advertise like that on something that is advertised as concentrated when it's clearly not, not to mention charging you the same price for less ounces on something that's diluted. I say lets develop some clinical data here, study it, and develop a lawsuit against whatever bleach consortium is controlling this. It drives me nuts about any product on see on the store shelves where they have shrunk the product that you're still paying the same price. That is one thing, but it's another thing when manufacturers falsely advertise, and charge you more for less.
 
They all get the bleach from the same chemical manufactures, so of course it is the same. Just like gasoline. Different companies may put in additional additives, but the underlying product is the same.

And who defined what "concentrated" means? It is compared to the <3% bleach you find at the dollar store.
I guess I am failing to see what is falsly advertised.
And you are clearly aware that just about ALL products are doing things like shrinking the product, but charge the same. There are no laws against that.
 
I say lets develop some clinical data here, study it, and develop a lawsuit against whatever bleach consortium is controlling this. It drives me nuts about any product on see on the store shelves where they have shrunk the product that you're still paying the same price.
I can't tell if you are being serious. Are you suggesting that charging the same for less or raising prices is illegal in some way? That you can file a lawsuit against the concept of inflation?
 
Alright maybe I am over reacting a bit. I'm just sick and tired of being "Europeanized" by product manufacturers not only for political and commercial reasons, but financial reasons as well. If people pay attention to their grocery bills, and their supermarkets, everything is shrinking in size and quality from Coke cans, to whatever, its not just one manufacturer or product that it hasn't been done to, so it triggers the conspiracy theorist in me...lol... Our products have indeed been "Europeanized" with the shrink/bait and switch, and either charge or inflate the price for less. There is no denying it.

There is no crime in inflation, supply and demand, justified price hikes, etc, BUT!! You do make a good point. Technically and legally speaking... Is there a standardized industry related or legal definition of "concentrated" ?

Still though.... That's like slapping an "Organic" label on a box of Twinkies because it was supposedly made from real flour, and cage free eggs.

I will take a picture the next time I am in the supermarket of the prices of bleach on the shelf. Same brand. One in regular "laundry" form at 6% sodium hypochlorire, and one at "concentrated" or rebranded at "cleaning" form. In which that same brand charges 22 cents more for the same 6% strength sodium hypochlorite, in the same fl. oz. 121 oz. How is that not false advertising?

128 oz. Can no longer be found on the shelves. 8.25% bleach can no longer be found on the shelves, unless they are leftovers from last year. I wasn't even aware there were versions and brands of 3% bleach.

Whatever bleach consortium decided to eliminate the 8.25% after 4 years...If they want to do that than that's fine. But don't charge me more for something labeled as "concentrated" that you are not giving me.

Apparently this is not limited to just one manufacturer or brand either. Clorox, Stop and Shop Brand, Great Value brand, Target, and a few others. All brands are affected.

As an informed consumer, I just
won't consume the concentrate products, and pay a little extra for an economical brand of pool chlorine.

At the very minimum, this should be addressed with CPA. There is another similar thread in TFP on this subject.
 
I will take a picture the next time I am in the supermarket of the prices of bleach on the shelf. Same brand. One in regular "laundry" form at 6% sodium hypochlorire, and one at "concentrated" or rebranded at "cleaning" form. In which that same brand charges 22 cents more for the same 6% strength sodium hypochlorite, in the same fl. oz. 121 oz. How is that not false advertising?

I'm speaking only on theory here, so don't take this to heart.........................
My theory is that the "concentrated" bottle is one that contains whatever chemical Cloromax is while the newer bottles that are labeled "cleaning" are only sodium hypo. I VERY easily could be wrong, but that's my gut speaking.
 
Yugo was rated Highest in Customer Satisfaction during the first 24hours of ownership.

HeHeHe

My point is, it is important for us to pay close attention to what we put in our pool. Already read a couple of different threads today where folks came and reported they were at their pool store and were recommended products, asked what was in it and the sales person didn't know.

I can send my teenager to get an oil change, hopefully they know not to replace it with Vegetable Oil vs Mobil 1.

Up to us to learn, up to us to make choices, but while pool owners can/do use bleach, the targeted marketing in the laundry aisle is not the pool owner. Pool owners can get 1 full gallon of high % concentration Sodium Hypochlorite in the aisle that is set up for that targeted marketing.

So I am not sure how we can argue that "they" need to correct their packaging to appease a group that is using the product for a different purpose than the targeted market for the current packaging.

They do package "that" product (full gallon high %) in a different section of the store.
 

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